Customer experience (CX) Technology of the year
Many consumers now expect to engage with businesses at the click of a button through mobile applications and online, as well as telephone and face to face, meaning businesses are more reliant than ever on innovative use of data and omnichannel to ensure a seamless, efficient and positive customer experience. This category seeks to reward those businesses that are developing new ways to give customers an excellent experience, either in-house or as third party CX technology providers.