User experience (UX) Technology of the year
As digital channels become increasingly central to business operations, user experience for customers and employees has become a key differentiator. Meanwhile, usability of new mobile, handheld and wearable technologies has meant that user experience is now a top priority for those looking to engage and delight end users. Judges are looking for innovative use of new technologies to ensure that the end-user has an efficient, seamless and memorable experience that adds real and demonstrable value to their lives.
